Become a Conference Commando
You know that old saying “95 percent of life is just showing up”? Well, I couldn’t disagree more.
When you’re talking about your career, just showing up is not good enough. You’ve got to be prepared, do your homework and be proactive.
This mandate applies to industry events and conferences as well. Just showing up is not enough. You must take active steps to make your conference experience meaningful and productive.
Here are a few tips for making the most of every conference you attend.
- Develop clear goals. Never attend a conference without clear goals as to what you want to accomplish, who you want to meet and what you want to learn. This will help you maximize your time and get the most out of every event.
- Do your homework before you arrive. Review the conference agenda and speaker list. Chose five speakers that you want to meet and research each speaker’s background to determine any common backgrounds or interests you may have. Based on your research, prepare a short list of talking points or questions to ask. By doing your homework on who you want to meet, you can obtain meaningful and relevant information that will be helpful to you.
- Greet and thank the speakers. I’m always amazed at how few people greet the speaker or thank him (or her) after the session. Talking to the speakers is a great opportunity to exchange ideas with thought leaders in the industry and forge new relationships. Most speakers are thrilled to talk to the audience after their presentation.
- Introduce yourself to at least 5 other people daily. I make it my business to meet no less than five people a day at every conference. As you soon as you realize that everyone is as self-conscious as you are, this process becomes easier. Conferences present an excellent opportunity to exchange information and ideas.
- Take advantage of mealtime. When you sit down to breakfast, lunch and dinner, introduce yourself to everyone at the table. Make sure you get one or two business cards per meal. I’m not talking about networking for networking’s sake or collecting business cards to market a service. That is so 1980’s. I’m talking about building relationships with the people around you and taking advantage of the opportunity to engage one-on-one with leaders in the industry.
- Listen more than you speak. This is a concept that my father instilled in me when I was seven and has served me well at conferences. Listening more than you speak allows you to ask intelligent questions, be genuinely interested and learn from the speaker.
Leverage each conference and industry event so that you are getting more than just a quick education on the latest tips, tricks and tools of the trade. Use these as platforms to drive your personal and professional development to a new level. I guarantee that once you start reframing these events as career advancement opportunities, you will not regret it.
I’ll be attending the Georgetown E-Discovery Institute Conference on November 19-21. Feel free to stop me and introduce yourself.
